Maurits Groen

Maurits Groen, Founder/CEO, Waka Waka

Maurits Groen is a well-known, and well-connected ‘green’ businessman. Mr. Groen is an experienced consultant and hands-on specialist in sustainability policy and communication strategy. He founded his consultancy agency (MGMC) in 1982. He is considered one of the most influential people in The Netherlands in his field, with a 1st place ranking in the 2015 Sustainability Top 100. Mr. Groen has received official praise and recognition for his achievements from sectors as diverse as the Dutch government, the business world and NGOs. He is also a writer and publisher, and has been a producer, director, editor and presenter of various radio and television documentary programmes. He brought Al Gore to The Netherlands four times (2006, 2008, 2010 and 2011). Mr. Groen often acts as keynote speaker, conference president and discussion leader on a variety of sustainability topics. He is also a project co-ordinator for the sustainability programmes of companies, governmental bodies and NGOs. Recently he has co-started several sustainable businesses (e.g. in solar power generation), both in the Netherlands and abroad.